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Our story

Stella's Kitchen
Hector President of Stella On Fire

The Story...

Welcome to the world of Stella On Fire Co., where bold and unapologetic flavors rule. Hector, the founder and president of Stella On Fire Co., is a passionate chef who loves to cook using real, fresh ingredients, and “old-school live-fire” cooking techniques. This passion has driven him to create a line of mind-blowing seasonings, dry rubs, sauces, and other food products that will take your taste buds on a journey they’ll never forget.

Stella on Fire Co. started in a lovely family kitchen as a shared dream between a father and his daughter.  More on that later, but here’s how it started.

Hector’s childhood passion for live-fire cooking has continued to inspire him throughout his life. His memories of cooking with his family riverside with nothing more than rocks, fire, and an old grate never left his mind.  From BBQ to barbacoa and grilling, his love of cooking is truly impressive. Even today, he finds joy in using his trusty Argentinian Grill to create delicious dishes bringing people and food together.


Stella on fire

As time went by, his interest in BBQ food, grilling, live-fire cooking techniques, flavors, and culinary methods grew. He kept learning about the different flavors, regions, history, culture, styles, and techniques.

After a few years, Hector became a master of culinary arts, creating amazing dishes that were nothing short of works of art.

"As I always say, I like to be different. I enjoyed many of the seasonings, spice blends, and dry rubs available on the market, but I wanted something different beyond the same, low-quality, private-labeled stuff I was buying".
I didn't like how some well-known folks would use their "15 minutes" of fame to slap a label on a private-labeled, co-packed product and call it unique or best. I see that as being disingenuous. And although I don't have 15 minutes of fame yet, I do have something unique. As the saying goes, if you don’t like it, make your own, so I did."

"The fact is that I wanted to start a new venture and wanted to offer a good product. But, the last thing I wanted to do was bring another co-packed or white-labeled product to market; I couldn't live with that, is not who I am.

I also wanted to build a business where I could share the adventure with my daughter, nothing nothing was more important. This is how everything started, simply wanting to sell a good product and build a business with my daughter"

Hector found that most seasonings, dry rubs, and spice blends were not only lacking in freshness made with substandard ingredients, but also contained chemicals, artificial fillers, fake flavors, coloring, preservatives, and excessive salt.

He often found himself making and mixing amazing seasoning blends at home for all his dishes, and to save time,  he started bottling his blends. This was the beginning of Stella… (we explain how the name came about)

After years of honing his skills and spending countless hours developing mind-blowing seasoning flavors, dry rubs, spice blends, and much more. Hector decided to make a line of high-quality, all-natural, chemical-free, premium seasonings dry rubs that would stick out from the crowd of co-packed junk ( his words). Turns out, if in-house manufacturing and quality are to be considered, that “crowd” becomes very small, very quickly…

Not knowing what flavors to create or where to start, he jokingly explains how he got started:

“I asked my daughter what to do, where to start, and she said, just be you, dad, be you!, so I did.”

Hector and his daughter spent countless hours developing mind-blowing flavorful seasonings using “unique blends” of natural ingredients, herbs, and spices. 

Fast forward a few years, and after many stressful years working in the tech industry, he decided to share his flavor utopia with the rest of the world and start a business with his daughter.

Oh, yes, why the name Stella On Fire Co.?

Hector and his daughter spent countless hours in the kitchen perfecting their recipes and products, cooking, dancing, and having fun. (I know we mentioned this before but you should have seen it) 

Stella is the star of their imaginary restaurant and when their home menus were excellent and food was exceptional, Hector’s daughter would say, “Dad, Stella is on Fire today!” And that’s how Stella on Fire Co. was born. A brand and a way to share the joy and how we felt in “that kitchen” with the world.

We wanted our brand name to always remind us of how we felt those Saturday mornings in that kitchen, and thus we named our company Stella On Fire Co.

Our mission at Stella On Fire Co.

To infuse our love for family and food into our exceptional products, ensuring that they ignite a sense of joy in your culinary journeys as well.

Stella = "celestial star," derived from the Latin word for "star."

Return policy

We have a 30-day return policy, which means you have 30 days after receiving your item to request a return. 

We will happily refund or replace damaged or defective products. For assistance with a damaged or defective product please send us an email with photos to [email protected] to get the process started. If you are interested in returning one of our products, you have 30 days after the day of purchase to return your unused product to us. For all other issues, we got you. Let us know how we can help you.